About Us
Embarking on my design journey in 2006 with no prior background, I've evolved into a passionate fashion designer from Bareilly, celebrated for Zardozi and hand embroidery. Specializing in bohemian and metallic hand embroideries, my mission is to preserve these art forms through couture pieces. Beyond fashion, my dedication extends to raising environmental awareness, advocating for elephant corridors, and addressing deforestation.
As an avid wildlifer, my ultimate dream is to live in the forest, contributing to a sustainable world. Recognizing couture pieces as heirlooms, meant to be passed down through generations, I emphasize the importance of conscious buying—believing in the adage that sometimes, less is more. Starting with a love for beautiful fabrics, my journey has not only shaped a 16-year career but also fostered a deep connection with wildlife and environmental causes, defining the essence of my design. I aspire to bridge the realms of fashion and wildlife in the future, creating a harmonious connection between these two passions.